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Apr 28, 2024
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BADM 373 - Principles of Marketing3 credits
A survey of planning and problem-solving activities which confront the market manager. Integration of advertising, pricing, promotion, and distribution of consumer and industrial goods, as well as coordination with other business functional areas, will provide the student with a holistic approach to the impact marketing has on the modern world. Offered Fall semesters. Prerequisite(s): BADM 255 or Permission of the Program Chair.
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