| |
Dec 26, 2024
|
|
|
|
|
BADM 321 - Advertising3 credits
This course is designed to provide information needed for developing, evaluating, and managing a complete advertising program. Emphasis is placed on analyzing media strategies, building comprehensive plans, evaluating the effectiveness of agencies, considering various sources (including internet-bases), and understanding the legal and ethical parameters of the advertising system. While designed to take a detailed look at specific components of advertising, consideration is given to all levels of the advertising process.
Add to Favorites (opens a new window)
|
|
