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Apr 19, 2024
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BADM 321 - Advertising3 credits
This course is designed to provide information needed for developing, evaluating, and managing a complete advertising program. Emphasis is placed on analyzing media strategies, building comprehensive plans, evaluating the effectiveness of agencies, considering various sources (including internet-bases), and understanding the legal and ethical parameters of the advertising system. While designed to take a detailed look at specific components of advertising, consideration is given to all levels of the advertising process.
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