Mar 29, 2024  
2017-2018 
    
2017-2018 [ARCHIVED CATALOG]

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BADM 373 - Principles of Marketing

3 credits
A survey of planning and problem-solving activities which confront the market manager. Integration of advertising, pricing, promotion, and distribution of consumer and industrial goods, as well as coordination with other business functional areas, will provide the student with a holistic approach to the impact marketing has on the modern world. Offered Fall semesters. Prerequisite(s): BADM 101  or Junior standing or permission of the Program Chair.



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