Mar 28, 2024  
2017-2018 
    
2017-2018 [ARCHIVED CATALOG]

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BADM 322 - Sales and Sales Management

3 credits
Analysis of selling strategies and tactics in different situations and problems of managing a sales force. There will be a concentration of personal selling activities. Specific focus on how to manage a sales force will be emphasized – objective, recruiting, selection, training, motivation, compensation, evaluation and control. Emphasis will be placed on applications of the behavioral sciences.



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